Souri, Farbod. “ASSESSING THE IMPACT OF BRAND IDENTITY ON BRAND PERFORMANCE, BRAND SATISFACTION AND BRAND LOVE IN IRAN”. The journal of contemporary issues in business and government 27, no. 5 (October 30, 2021): 2447–2455. Accessed November 23, 2024. https://cibgp.com/au/index.php/1323-6903/article/view/2097.