Ramkumar, Uma Vakadae, Manivannan Anand Shankar Raja, and Joseph Varghese Kureethara. “Organisational Agility and 7Ps of the Marketing Mix for the Post-COVID-19 Period: A Case Study of the Indian Informal Food Sector”. The journal of contemporary issues in business and government 27, no. 5 (October 30, 2021): 1325–1339. Accessed November 21, 2024. https://cibgp.com/au/index.php/1323-6903/article/view/2065.