Rani, Dr.K.Jawahar, Dr. R.S Lekshmi, A. Priya Jenifer, and V. Santhya. “Critical Analysis of Blue Ocean Principles to Maximize the Business Opportunity and Minimize the Risk for the Success of Uber E-Taxi”. The journal of contemporary issues in business and government 27, no. 5 (October 30, 2021): 350–372. Accessed July 18, 2024. https://cibgp.com/au/index.php/1323-6903/article/view/1994.