MEHRA, AASHISH, and VIPIN JAIN. “A Review Study on the Brand Image on the Customer’s Perspective”. The journal of contemporary issues in business and government 27, no. 3 (June 30, 2021): 772–778. Accessed July 18, 2024. https://cibgp.com/au/index.php/1323-6903/article/view/1666.