Rani, Dr.K.Jawahar, Dr. R.S Lekshmi, A. Priya Jenifer, and V.Santhya. “Critical Analysis of Blue Ocean Principles to Maximize the Business Opportunity and Minimize the Risk for the Success of Uber E- Taxi”. The journal of contemporary issues in business and government 27, no. 2 (April 30, 2021): 6758–6780. Accessed July 18, 2024. https://cibgp.com/au/index.php/1323-6903/article/view/1542.