Zahid, M. ., D. Z. U. . Khan, J. M. . Butt, M. U. . Siddiq, and F. . Wasim. “A Study to Investigate the Consumer’s Assessment of Brand Extension in the Emerging Market Pakistan”. The Journal of Contemporary Issues in Business and Government, vol. 26, no. 2, Aug. 2020, pp. 2269-82, https://cibgp.com/au/index.php/1323-6903/article/view/502.