Deshmukh, D. R. ., D. S. . Pasumurti, D. D. . Tharkude, M. R. . Jadhav, and M. M. . Mool. “Dealer Process Efficiency, Revenue Generation and Customer Satisfaction Utilizing Gamification Models: An Empirical Study- With Special Emphasis on Skoda Auto Volkswagen India Private Limited”. The Journal of Contemporary Issues in Business and Government, vol. 29, no. 1, Mar. 2023, pp. 88-111, https://cibgp.com/au/index.php/1323-6903/article/view/2475.