D. R. . Deshmukh, D. S. . Pasumurti, D. D. . Tharkude, M. R. . Jadhav, and M. M. . Mool, “Dealer process efficiency, revenue generation and customer satisfaction utilizing gamification models: An empirical study- With special emphasis on Skoda Auto Volkswagen India Private Limited”, CIBG, vol. 29, no. 1, pp. 88–111, Mar. 2023.