D. G. . Nabi, D. N. H. . . Shah, D. M. N. ul K. . Shaheen, N. . Zeb, and M. A. . Hussain, “Relationship between Social Media Marketing and Brand Loyalty with Moderating Effect of Culture: An Evidence from University Students”, CIBG, vol. 27, no. 2, pp. 1053–1064, Apr. 2021.