Siji, D. S. . (2021) “Generational Cohorts: An Empirical Investigation into the Indian Millennial’s Shopping Characteristics”., The journal of contemporary issues in business and government, 27(1), pp. 4084–4094. Available at: https://cibgp.com/au/index.php/1323-6903/article/view/846 (Accessed: 15January2025).