Zahid, Misbah, Dr. Zargham Ullah Khan, Jaffar Mehmood Butt, Ms. Ujala Siddiq, and Faryal Wasim. 2020. “A Study to Investigate the Consumer’s Assessment of Brand Extension in the Emerging Market Pakistan”. The Journal of Contemporary Issues in Business and Government 26 (2):2269-82. https://cibgp.com/au/index.php/1323-6903/article/view/502.