Ahmed Khooharo, Tanveer, Shahnawaz Tunio, Azad khatyan, and Suhrab Khan Bhutto. 2022. “INVESTIGATING THE FACTORS INFLUENCING THE PURCHASING DECISION OF CUSTOMER”. The Journal of Contemporary Issues in Business and Government 28 (4):269-82. https://cibgp.com/au/index.php/1323-6903/article/view/2451.