SRINIVASA KRISHNA, Dr. KUCHI, and Mr. VENKATA RAO. VALLURI. 2022. “A SYSTEMATIC ASSESSMENT FOR INVESTIGATING THE DESIGNED ATMOSPHERICS, ATTITUDE, BEHAVIOURAL IMPACT AND ITS RELATIONSIHPS IN RETAIL ENVIRONMENT. (WITH RESPECT TO RELIANCE TRENDS, BANGALORE)”. The Journal of Contemporary Issues in Business and Government 28 (4):121-37. https://cibgp.com/au/index.php/1323-6903/article/view/2442.