Singla, Ms. Jyoti, Dr. Monica Bansal, and Dr. Veerpaul Kaur Maan. 2021. “An Empirical Study of Customer Satisfaction and Loyalty towards the CRM Practices Adopted by Different Banks”. The Journal of Contemporary Issues in Business and Government 27 (6):1711-19. https://cibgp.com/au/index.php/1323-6903/article/view/2268.