SAXENA, C. . Effectiveness Of Advertisement: Traditional Vs. New Media. The journal of contemporary issues in business and government, [S. l.], v. 27, n. 1, p. 2447–2455, 2021. Disponível em: https://cibgp.com/au/index.php/1323-6903/article/view/719. Acesso em: 15 jan. 2025.