THENRAL, E. .; SUGANTHI, D. Role of Perceived Value and Brand Trust in Influencing the Customers’ Purchase Intention towards Mass Customized Products: A Serial Mediation Model. The journal of contemporary issues in business and government, [S. l.], v. 26, n. 2, p. 2283–2293, 2020. Disponível em: https://cibgp.com/au/index.php/1323-6903/article/view/503. Acesso em: 17 jul. 2024.