ZAHID, M. .; KHAN, D. Z. U. .; BUTT, J. M. .; SIDDIQ, M. U. .; WASIM, F. . A Study to Investigate the Consumer’s Assessment of Brand Extension in the Emerging Market Pakistan. The journal of contemporary issues in business and government, [S. l.], v. 26, n. 2, p. 2269–2282, 2020. Disponível em: https://cibgp.com/au/index.php/1323-6903/article/view/502. Acesso em: 30 jun. 2024.