SANKAR, D. J. G. .; MS. INDHUJA. M. Innovative celebrity endorsement and consumer purchase. The journal of contemporary issues in business and government, [S. l.], v. 26, n. 2, p. 678–684, 2020. Disponível em: https://cibgp.com/au/index.php/1323-6903/article/view/319. Acesso em: 30 jun. 2024.