PRAJAPAT, M. S. .; OJHA, D. N. . Brand Equity on Banking Sector. The journal of contemporary issues in business and government, [S. l.], v. 28, n. 4, p. 1221–1227, 2022. Disponível em: https://cibgp.com/au/index.php/1323-6903/article/view/2662. Acesso em: 30 jun. 2024.