VAID, S. .; KUMAR, D. A. .; YADAV, D. P. . THE ROLE OF INTEGRATED MARKETING COMMUNICATION ON INFLUENCING CONSUMER DECISION-MAKING. The journal of contemporary issues in business and government, [S. l.], v. 29, n. 3, p. 508–533, 2023. Disponível em: https://cibgp.com/au/index.php/1323-6903/article/view/2611. Acesso em: 4 dec. 2024.