SONI, V. .; AGRAWAL, D. V. . A Conceptual Outlook Concerning Brand Management. The journal of contemporary issues in business and government, [S. l.], v. 27, n. 3, p. 2343–2349, 2021. Disponível em: https://cibgp.com/au/index.php/1323-6903/article/view/1846. Acesso em: 12 mar. 2025.