HIRA, M. N. .; BAWA, D. (Mrs.) A. . Guilt Based Online Appeals for Donation by NGOs: Examined through the Integrated Marketing Communication Perspective. The journal of contemporary issues in business and government, [S. l.], v. 27, n. 2, p. 6029–6047, 2021. Disponível em: https://cibgp.com/au/index.php/1323-6903/article/view/1492. Acesso em: 5 jan. 2025.