Thenral, E. ., & Suganthi, D. (2020). Role of Perceived Value and Brand Trust in Influencing the Customers’ Purchase Intention towards Mass Customized Products: A Serial Mediation Model. The Journal of Contemporary Issues in Business and Government, 26(2), 2283–2293. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/503