Vinotha Rajan, M. A. ., & G, L. . (2022). THE INFLUENCE OF BRAND EQUITY ON CONSUMER PURCHASE BEHAVIOUR WITH SPECIAL REFERENCE TO MERINO LAMINATES, CHENNAI. The Journal of Contemporary Issues in Business and Government, 28(4), 1020–1031. Retrieved from https://cibgp.com/au/index.php/1323-6903/article/view/2627