Deshmukh, D. R. .; Pasumurti, D. S. .; Tharkude, D. D. .; Jadhav, M. R. .; Mool, M. M. . Dealer Process Efficiency, Revenue Generation and Customer Satisfaction Utilizing Gamification Models: An Empirical Study- With Special Emphasis on Skoda Auto Volkswagen India Private Limited. CIBG 2023, 29, 88-111.