(1)
SRINIVASA KRISHNA, D. K. .; RAO. VALLURI, M. V. . A SYSTEMATIC ASSESSMENT FOR INVESTIGATING THE DESIGNED ATMOSPHERICS, ATTITUDE, BEHAVIOURAL IMPACT AND ITS RELATIONSIHPS IN RETAIL ENVIRONMENT. (WITH RESPECT TO RELIANCE TRENDS, BANGALORE). CIBG 2022, 28, 121-137.