[1]
Rani, D. , Lekshmi, D.R. , Jenifer, A.P. and V.Santhya 2021. Critical Analysis of Blue Ocean Principles to Maximize the Business Opportunity and Minimize the Risk for the Success of Uber E- Taxi. The journal of contemporary issues in business and government. 27, 2 (Apr. 2021), 6758–6780.