ADAPTING EFFECTIVE MARKETING MIX, POLICIES AND STRATEGIES DURING THE COVID-19 CRISIS
Journal of Contemporary Issues in Business and Government,
2021, Volume 27, Issue 2, Pages 6866-6872
AbstractCoronavirus assault on worldwide level has tossed many difficulties to numerous areas what's more business isn't a special case here. It has shaken the economies of created, immature, and non-industrial nations. The point of this review is distinguished how organizations can adjust their marketing arrangements and methodologies during the COVID-19 emergency. The paper talks about the impacts of COVID-19 on consumer conduct and expound on the outcomes of this interruption for marketing methodologies.
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