Journal of Contemporary Issues in Business and Government

Abstract

The objective of implementing a model strengthening strategy is to collaborate with the government
and the private sector to work hand in hand in strengthening capital and increasing the MSME
production market to maintain economic stability. Researchers' research method, in this case, is a
combination of qualitative and quantitative approaches and methods.In general, qualitative research is
carried out by interview and observation methods. Through this method, researchers will analyze the
data obtained from the field in detail. Quantitative methods with graphs can be seen that there has been
a decline in several aspects, even some of the businesses are threatened with bankruptcy. This condition
shows that the data has decreased drastically, decreased turnover and credit financing, and difficulty
obtaining raw materials. When viewed from the data from the Ministry of Cooperatives in 2020. From
the study results, it can be argued that: Since the outbreak of the Covid-19 pandemic, market
uncertainty has made the demand for goods sold by MSME players decreasing so that consumers' needs
change. Even though it is full of challenges, the MSME sector still has hopes and opportunities to
increase its business scale. To survive amid the outbreak of the Covid-19 pandemic, MSMEs use a
strategic trading system to strengthen their capital.