Journal of Contemporary Issues in Business and Government

Abstract

Symbols for centuries keep their semantic load and are transmitted to
descendants; they are placed on interior items, clothing accessories, household
items, and many other products. Folk embroiderers include symbols into
compositional schemes on rushnyky (Ukrainian traditional towels) and
vyshyvanky (Ukrainian traditional shirts). Using comparative, semantic, and
semiotic methods, we highlight the semantic meaning of the sign-letter system in
Ukrainian folk art and the prospects for its functioning in modern design. The
results of the research can be implemented in the modern design of products,
focusing on the decorative and semantic meaning of the sign-letter system in the
modern environment