Journal of Contemporary Issues in Business and Government

Abstract

Motivation is a detailed, wide-researched concept in the tourism field, and it is often
associated with the pull and push factors and their influence on student behaviour.
Hence, using a quantitative method through a questionnaire survey, this study aims to
measure motivation and its roles in influencing higher education students to engage in
outdoor recreation activities. A total of 150 respondents had participated in this study
and the data gathered from the questionnaires were analyzed using the IBM SPSS
version 26 statistical software. Priorly, expert evaluations were conducted to measure
the reliability, content validity, face validity, and normality of the data. The pilot study
has verified the reliability of the measuring instrument, while the data evidenced
rational normality. Overall, the findings supported the measuring instruments proposed
in this study for further research.