Print ISSN: 2204-1990

Online ISSN: 1323-6903

Keywords : customer orientation

Mapping the Literature on influence of Market Orientation & Marketing Practices on the Performance of SMEs: A Bibliometric review

Sonal Muluk, Dr. Rajesh Pahurkar

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1547-1558
DOI: 10.47750/cibg.2022.28.04.121

The focus of this research is to provide a critical analysis of the marketing orientation and marketing practices in small and medium-sized businesses (SMEs). Bibliometric review is selected for the study to understand the most significant countries engaging in the marketing orientation research between 1996 and 2022. This study includes 474 papers from Scopus listed journals during stated time. Study focuses on the citations and publication details of the articles and research papers based on marketing orientation and marketing practices in SMEs. In this study a Bibliometrix, an open source ‘R’ software used as a mapping and visualization tool to perform intricate bibliometric analyses. It has been observed that maximum research papers are published with Journal of Small Business Management and Journal of Business Research. Research author Gilmore A and O’Dwyer M has published maximum documents 11 and 10 respectively. It has been observed that after 2012 till 2020 more number of publications done in this area.

Association of Employees Orientation of Customers and Their Satisfaction in Departmental Stores Around Jaipur City


Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 2, Pages 1101-1107
DOI: 10.47750/cibg.2021.27.02.129

A review of study provided by operational level employees is more often depended on their attitude towards customers while dealing with any item of product to be disposed of or sold to the customer. That would obviously speak on the quality of service being provided to the customer. This would remain an important factor to confer sufficient amount of leverage for the success of an organization. This paper particularly emphasize on the static relationship maintained between customer orientation and customer satisfaction on the part of departmental stores employees. A survey has been conducted on 100 employees through questionnaire mode. The results have  predicted positive correlationship between customer satisfaction and customer orientation. This might ultimately lead to retention and customer commitment in the business front.