Print ISSN: 2204-1990

Online ISSN: 1323-6903

Keywords : Perceived quality


THE INFLUENCE OF BRAND EQUITY ON CONSUMER PURCHASE BEHAVIOUR WITH SPECIAL REFERENCE TO MERINO LAMINATES, CHENNAI

Maria Alexina Vinotha Rajan, Lawrence G

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1020-1031
DOI: 10.47750/cibg.2022.28.04.077

This Report examines the “The Impact of Brand Equity on Consumer Purchasing Behaviour at Merino Laminates” Consumer behavior involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement these plans. Consumers often buy products not because of their attributes per se but rather because of the ultimate benefits that these attributes provide, in turn leading to the satisfaction of ultimate values. The results have been analysed and interpreted using SPSS software and the following statistical tools, Oneway Anova, Correlation, and Multiple Regression.

Brand Equity on Banking Sector

Ms. Swati Prajapat , Dr. Nupur Ojha

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1221-1227
DOI: 10.47750/cibg.2022.28.04.093

A measure of the benefit of having a recognizable and quite well brand is brand equity, or the maximum power a strong brand has in the customer's mind. Brand equity is built by providing great customer experiences that encourage people to choose them over rivals that provide identical items. Banking sector, now-a-days, are having cut throat competition in almost all the scheduled commercial banks of India. This shows that banks should maintain its brand equity to compete with other banks. According to Aaker, perceived quality, association, loyalty and brand awareness are the variables to measure Brand Equity. The study took the help of customers of the PSBs and PVBs of India to measure all the variables of brand equity

Identifying the Apparent Key Attributes in Determining extremely Satisfied Restaurant Patrons during the Current Pandemic

Dr.T.V.Ambuli, Dr. P.Vijayalakshmi

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 4, Pages 496-503
DOI: 10.47750/cibg.2021.27.04.050

The goal of the study is to identify the perceived key quality attributes that significantly distinguish highly satisfied diners from non-highly satisfied diners. A sample of 113 restaurant diners were included in this empirical study, in which consumers’ perception on four factors: food, physical environment, service and corona precautions were measured using a validated scale. Independent t test and weighted average test were used to determine which quality attributes are critical in distinguishing highly satisfied diners from other diners. The findings facilitate restaurant management in better allocating their resources and making improvements to critical quality factors that influence customer satisfaction.